Client: Diamond Labs

Role: UX Designer

Project Status: Incomplete

Challenge: To provide initial buyer persona research and wireframes for a concert booking app concept.


As part of the startup accelerator Diamond Labs, I worked with a team to solidify concepts and point out potential issues and needs for an app called Demand Jam. I put together a persona document about potential audience categories based on information I was able to find freely available online. Based on discussion with the team and the start up founders, I provided wireframes with a quick turn-around. These wireframes were used by the graphic designer to create a design mockup prototype in Invision.

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